Link6 min read

Running Match Campaigns

Schedule intent-based 'match drops' — investor mixer, mentor hour, peer meetups — that generate AI matches at a set time and notify the attendees who got them.

1

What a Match Campaign Is

A match campaign is a named, purpose-built set of matches you can schedule. Instead of one general round of matchmaking, you can run a campaign for a specific networking moment — an "Investor Mixer," a "Mentor Hour," a "Founder Meetup" — and have its matches generated and delivered right when that moment begins.

Find it at Link → Match Campaigns. Your always-on general matches (from the Match Dashboard) keep working independently; campaigns sit alongside them.

2

Choosing an Intent

Each campaign has an intent that steers the AI. Pick from the presets:

  • General networking — the most valuable connections overall
  • Investor ↔ Founder — capital seekers with capital providers
  • Mentor ↔ Mentee — experience gaps worth bridging
  • Hiring ↔ Job-seeking — open roles with open candidates
  • Find collaborators / partners — co-builders and partnerships
  • Peers — people in the same role or stage (founder to founder, engineer to engineer) who benefit from comparing notes

You can also add a sentence of your own to refine it — for example, "seed-stage fintech only." The AI weights matches toward that intent.

Pro tip

The Peers intent is the one to reach for when you want similar people to meet (founder to founder). The others optimize for complementary fits, where each person has what the other needs.

3

Creating & Scheduling a Campaign

Click into Match Campaigns and fill in a name, an intent (plus optional refinement), and an activation time. If you set a time, the campaign is scheduled and will activate on its own at that moment. Leave the time blank and it's saved as a draft you can activate by hand whenever you're ready.

When a campaign activates, Gythr generates its matches fresh using the chosen intent, then sends a push notification to every attendee who received at least one match, pointing them to their matches.

Screenshot: Match Campaigns list with create form (name, intent, activation time)
4

Activate Now

Every campaign has an Activate now button. Use it to fire a draft immediately, or to re-run a campaign you've already activated (for instance, after more attendees have built profiles). Re-running refreshes that campaign's suggested matches while leaving any a person already accepted or dismissed in place.

5

What Attendees See

On Networking → Your Matches, an attendee's matches are grouped by campaign — a section titled "Matches for Investor Mixer," for example — with your always-on general set shown under All matches. Each match still carries its score, its reason, and the option to accept, dismiss, or request a meeting.

Pro tip

Because each campaign keeps its own matches, the same two people can be matched once in a campaign and once in your general set without clashing — each lands in its own section.