Shop5 min read

Selling Merch During Registration

Let attendees add merch to their order while they buy their ticket — one combined checkout, pre-ordered and picked up at the event.

1

What It Does

With this on, your merch shows up right inside the registration flow. After an attendee picks their ticket and fills in their details, they see an "Add merch — pick up at the event" section. Anything they add rides along into the same checkout as their ticket — one payment, one card entry, one receipt.

It's the highest-intent moment you'll ever get: someone who just decided to come is the most likely person to buy a shirt. Catching that impulse at registration beats hoping they open the app again later.

Pro tip

Merch bought this way is always a pre-order — there's no pickup clock until the event begins. Attendees collect at the merch table when they arrive.

2

Turning It On

In Shop → Settings, turn on Sell merch during registration. It sits just under Shop Visibility and is only available when the shop itself is on. That's the whole setup — your existing active products automatically appear in the registration flow.

Important

This toggle depends on Shop Visibility being on. If the shop is off, merch-at-registration is unavailable.

3

How Checkout Works

When an attendee adds merch, the ticket and the merch are combined into a single Stripe checkout. Behind the scenes, Gythr:

  • Reserves the merch stock the moment checkout begins, so it can't be oversold while they pay
  • Creates the registration and the merch pre-order together once payment succeeds
  • Releases the reserved stock automatically if they abandon checkout without paying

The attendee lands on a confirmation that says "You also pre-ordered merch — find it under Shop → My Orders and pick it up at the event."

4

Which Tickets Show Merch

The merch step appears for tickets that go straight to checkout — paid tickets and free tickets alike (a free ticket plus merch simply runs the merch through checkout). It does not appear for approval-required or waitlist tickets, since those attendees aren't confirmed buyers at the moment of registering.

Pro tip

Selling merch on free-ticket events works great — the attendee just pays for the merch. No paid ticket required.