From the Products tab, click Add Product. A product is the parent item — "Conference Hoodie," "Event Tote" — and it carries:
- Title (required) and an optional Description
- Price (required) — one price for the product; every variant shares it
- Category — free text like "Apparel" that becomes a filter pill for attendees
- Product Image — one image, up to 5MB (JPG, PNG, WebP, or GIF)
- Variants (at least one)