Shop
Marketplace & Commerce
Your event is a brand. Sell like one.
The Problem
Event commerce is an afterthought bolted on with duct tape.
You want to sell merch, offer premium upgrades, or let attendees buy add-ons, but your registration tool doesn't do commerce. So you set up a separate Shopify store, manage inventory in a spreadsheet, and hope the checkout experience doesn't confuse people.
Merch and add-ons require a separate storefront
Inventory tracking is manual and disconnected from the event
Upsells during registration aren't possible without custom development
Order management lives in a completely different system
How Shop Works
Shop brings commerce into the event platform. Sell merch, add-ons, upgrades, and premium experiences through the same system that handles registration. Stripe-powered payments. Integrated inventory. No separate storefront needed.
Build Your Catalog
Create products with variants (sizes, colors), pricing, and inventory tracking. Upload images and descriptions. Everything lives inside Gythr.
Sell Everywhere
Products appear as add-on upsells during registration, on a dedicated shop page, and in post-purchase flows. One checkout, one payment.
Fulfill & Track
Order management with status tracking. See what's been purchased, what needs shipping, and what's been fulfilled, all from your event dashboard.
Everything Shop Can Do
Product Catalog
Create products with variants (size, color), descriptions, images, pricing, and inventory limits.
Integrated Payments
Stripe-powered checkout, the same payment infrastructure that handles ticket purchases. No separate merchant setup.
Registration Upsells
Offer add-ons during the ticket purchase flow. Attendees buy merch, upgrades, or premium experiences at checkout.
Order Management
Dashboard for tracking orders, fulfillment status, and purchase history per attendee.
Inventory Tracking
Real-time inventory counts. Products auto-mark as sold out when stock hits zero. No overselling.
Revenue Reporting
Shop revenue feeds into your overall event financials alongside ticket sales for one unified view.
Connected Modules
Shop doesn't work alone. Every module shares one event bus and one data layer.
Gate
Registration flow includes add-on upsells from Shop. Shared Stripe infrastructure for unified payments.
Signal
Shop revenue and product performance metrics flow into Signal's analytics dashboard.
Comms
Purchase confirmations and shipping updates can be sent via Comms email triggers.
Bridge
Order data exports and fulfillment integrations route through Bridge's API layer.
Get founding pricing on Shop.
Turn your event into a brand experience.